To date I have participated in 3 East End Sunday
Farmers Markets with minimal success. Minimal
because even though we sold out of cookies, we did not make a profit; we did break
even. We are using the market as a test
lab and so far I have learned, tying it to the 4Ps of marketing
Price:
We initially had three different quantities and price points and now we only sell a $5
with 6 regular cookies or $5 for12 mini rookies testing has proved this to be an
acceptable price point and simple.
Placement:
Our pop-up booth is often located close to other popular booths; In fact we
were fortunate in our placement two weeks ago when customer invited me to participate
in the grand opening of his motorcycle and coffee shop the following week which
we did also with minimal success.
·
Position: The best chocolate chip cookie in the East
End – I continue to test the credibility of this.
·
Promotion:
our only promotion is my sign an Facebook page
Facebook was used to invite customers to the coffee shop grand opening
and it was standing room only or 3 hours
·
·
The test lab also provides
·
-approximate quantities I need to bake each week
·
·
Packaging:
we adjusted after 2 market tests to 6 vs 5 regular cookies per bag,
·
customers like “mini” food; hence the packaging
adjustment
·
Recipe test customers really like my spicy
cookies as we coined them “cookies with a kick”
·
having samples is essential to selling; customers
want to try the product
I stated in my previous blog that this venture helps put me
on the track to return to a busy and meaningful life the past couple of months were wonderfully
busy and allowed for “dusting off” my marketing skills
No comments:
Post a Comment