About 3 months ago I was making cookies for a hostess gift
for a friend and Bob commented: “You
make a good cookie, why don’t you have some fun with it and try selling them at
our East End Farmers Market”. He said this in front of a close friend and she
enthusiastically agreed. I started
working on a Marketing Plan to include the “4P’s of marketing (price,
promotion, position and placement). Part of my plan included a section on who I am?
and why I am doing this. Below is what I
wrote in my plan:
In 2006, I suffered a massive stroke. This required me to retire at the
age of 48 from a 20+ year
career in computer product and Internet marketing. I have been in rehabilitation and
rediscovery mode ever since. I live through the ups and downs of being a stroke
survivor. This catastrophic event
forced me to rethink my goals. I do not
want to be “defined” by the stroke. This venture is a path to reinvention and
getting back to a busy and meaningful life.
This venture provides for:
-
practicing right-hand- only skills
-
testing
my stamina by standing up for 4 hours at a time
-
social
interaction
-
putting
marketing skills to test
-
Working
towards a financial return and contributing to our household income, which is a
longshot. As of this blog entry, I participated in one Sunday Farmer’s Market
and I sold out of cookies in the first 1.5 hours. I have a long way to go to
consider this a successful venture but I’ll quote Ben Franklin: “Nothing ventured, nothing gained.”
Come
by Sundays between 10:00AM and 2:00 PM and purchase a cookie or two. at East End Farmer’s Market at the Esplanade
on Navigation, 200 Navigation.
